In a major step forward for responsible luxury, The world’s founding champagne house Ruinart (since 1729) has replaced its gift boxes with a recyclable casing made entirely from pulped paper. The casting follows the beautiful curved form of their bottle which is a nod to the idiom “Form Follows Function”; the design of the emblematic bottle was the result of highly skilled glow blowing techniques inherited during the 18th century. In the same spirit, the new minimalist case is eloquently referred to as Second Skin which cradles the bottle to protect the champagne from light and moisture follows suit.
Beyond necessity, sustainability is a source of innovation and a driving force of creativity for Ruinart. the historic Champagne House takes unprecedented action, launching eco-designed packaging, an alternative to the gift box.
The minimalist case is made from 99% paper and is entirely recyclable, molded to the shape of the bottle without the use of plastic or glue. The case is 9 times lighter than its predecessor and produced without incurring any airfreight, resulting in a 60% reduction in its carbon impact according to the BEE (Bilan Environnemental des Emballages) and ADEME (Agence de l'environnement et de la maîtrise de l'énergie) methodology.
The Second Skin’, was the result of a 2-year research and development project headed by Ruinart, alongside English paper manufacturer James Cropper and Italian packaging specialists Pusterla 1880. This extensive duration of the program demonstrates the historic champagnes house's desire to invest in sustainable development, in an industry where the seems to be little progress on the eco front. "With this second skin case, Maison Ruinart confirms its pioneering role in the champagne sector, and its ambition in terms of social and environmental responsibility. This disruptive project crystallises our commitment to more sustainable development at all stages of production and marketing of our wines, from the cultivation of the vine to the tasting experience," explains Frédéric Dufour, President of Maison Ruinart.
Ruinart Exhibition during Affordable Art Fair 2021, Hong Kong.
@Ruinart
A beautiful expression of white paper pulp, years in the making now adorns Ruinart bottles of champagne. The packaging's subtly craggy texture is reminiscent of Ruinart’s less crayères (chalk caves) synonymous with the oldest Champagne houses heritage since 1729.
Ruinart does it with style and finesse, beyond necessity, sustainability becomes a source of creative expression and innovation for the historic Champagne House.
The second skin packaging replaces the existing gift boxes offered with the Ruinart’s vintage Champagnes.
Please Enjoy Responsibly.
--------
dress well, drink well. live well
L.M
